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Sales Skills for Authors and Aspirants

"You've got an excellent book, literary kindling with which you're ready to set the world on fire, but now you need to do the hard part--you've got to sell the darn thing, whether it's to a publisher or direct to readers. Engaging with the intent to sell something can be an awkward, nerve-wracking process, but are there principles and techniques you could learn to make it more comfortable and, maybe even...fun?

By night, Justin Watson is a military science fiction and alt history author with Baen. By day he is a regional sales manager for a billion dollar lighting and electronics corporation, responsible for commercial business in nine states, including Texas. His Army experience goes in his author bio--but what he's learned slinging lighting controls has been just as pivotal to his writing career. Maybe some of what he's learned can help you, too."

Sun

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